[Wheres My Website]

[Wheres My Website]

I’ve had many businesses, and my website was usually the customer’s first point of contact. Hearing that my website was not working was not good news, mainly because I did not know how long it had been down for. Had it been down for hours or days? I would check the stats, but that did not give a good enough picture, as some days my website did not get any hits anyway!

I like to be proactive, not reactive. I want to be the first to know when my website is down. For me, it is better to tell a customer that I know my website is down than for them to tell me.

What is the cost of a website being down?
My initial thought was that my website was directly related to some of my turnover. My computer repair business turnover was £80k annually; I guessed that £20k was from my website. I think that’s £20k / 525,600 (Minutes in a year). This gave me a figure of 0.03p per minute. Nothing to worry about, or so I thought.

If you are looking for your computer to be repaired in a hurry, and my website was down in that exact minute, then you would go somewhere else. That repair was worth at least £50 to me. If that customer then owned a business and I began looking after their business computers, that could be worth £100s. If that business had needed an app or bespoke computer system, I would have lost £1000s!

This is why my website being available is important to me and why I created Where’s My Website.

Where’s My Website sends a text message the instant that the website is down, unavailable, or has gone into maintenance mode (Plugin failed after an update).